The Good Sus­pend­ed video series part two — three more fan­tas­tic lit­tle films

We bring you three more superb short videos by fundrais­er Francesco Ambro­get­ti as he con­tin­ues to cel­e­brate the ordi­nary peo­ple doing extra­or­di­nary things dur­ing the coro­n­avirus pandemic.

Written by
Francesco Ambrogetti
July 16, 2020

The Good Suspended was inspired by the Italian tradition of ‘caffe sospeso’ (‘suspended coffee’: or a cup of coffee paid for in advance as an anonymous act of charity). 

Now ordinary citizens are doing extraordinary things to help people during the coronavirus pandemic. 

These are simple yet extraordinary acts like: cancelling rent for tenants, buying an extra bag of groceries for those in need, preserving the memory of those who died alone, and sending letters to a mother separated from her newborn child. Coronavirus has made it possible for thousands of ordinary people to become the unsung heroes of this crisis. Every week we’ll bring you new episodes, two minutes of stories that are changing lives and inspiring many more.

Episode six - Mums and pops

Two amazing stories. The first is of Nancy, who runs a small restaurant in Kenya. Everybody calls her Mama. The second features Mr. Powles, a man delivering hundreds of meals to poor children in Grimsby, UK.

Episode seven - Children

In this episode, we hear amazing stories of children and young people fighting for justice, raising funds, and inventing solutions for ventilators and hand-washing. So if they tell you ‘don’t be a child!’ it’s probably a good thing. Maybe we should all be more like children, embracing humanity and finding solutions to needs and problems.

Episode eight - It’s on your face

The most familiar and yet alien object – a face mask – can save many lives. In this episode we feature ‘masks suspended’ in baskets in Italy, the tale of an Arkansas farmer sending his last mask to doctors and nurses in NYC, and a story that shows how a mask changed the life of a girl in Rio.

About the author: Francesco Ambrogetti

Francesco returned to Italy in 2015 after 20 years abroad, as marketing and fundraising director of UNICEF in Italy. Francesco has 20 years of senior-level fundraising leadership experience with major international charities including UNICEF, UNAIDS, UNHCR, MSF, WWF, Red Cross. His experience extends worldwide and includes raising billions of dollars in Europe, Africa, Asia and Latin America. He launched the campaign Schools for Africa for UNICEF that raised over $200 million until now. 

He is professor of fundraising at Bologna University and frequent speaker at international & national fundraising congresses and frequent blogger and author of articles on fundraising and marketing. He is also author of the book ‘Manuale di fundraising per le organizzazioni nonprofit’ (Handbook on fundraising for nonprofit organisations) published in 2005.

Related case studies or articles

World-changers at Work - The Good Suspended video series part one

All around the world, people are doing amazing things to help others cope during the coronavirus pandemic. Italian fundraiser Francesco Ambrogetti shares some of his favourites in this video series, entitled The Good Suspended.

Read more

Why do people give? Talking to donors during the coronavirus crisis

How are donors feeling towards charities and what do they expect from them during the coronavirus crisis? Mark Phillips and Amber Nathan of Bluefrog Fundraising discuss their recent research into this crucial question.

Read more

The face-to-face fundraisers back on the street after lockdown

As face-to-face fundraising markets slowly reopened in parts of Europe, Peter Steinmayer, Head of Face-to-Face at the Austrian Fundraising Association (Fundraising Verband Austria), shared his insights from the fundraisers’ first days back on the streets of Vienna.

Read more

Fundraising successes at a time of catastrophe - part two

From the USA to Italy, Great Britain to Australia and beyond, fundraisers are showing how we can all make a difference. in these difficult times in part two of this collaborative article.

Read more

Fundraising successes at a time of catastrophe - part one

Across the globe fundraisers are responding to the coronavirus pandemic in innovative and inspirational ways. In the first of two articles, we bring you their stories.

Read more

The mood as lockdown continues - week five of the coronavirus sentiment tracker

As we approach six weeks of lockdown, agency About Loyalty looks at how is this affecting the hearts and minds of the public and how they view charitable giving. Richard Spencer gives you the the latest findings of their coronavirus sentiment tracker.

Read more

Fundraising in a time of crisis: five ways to think about the supporter experience now

Fundraiser Richard Turner shares how charities such as RNLI, Asthma UK, Freedom from Torture, and SolarAid are responding to the coronavirus crisis and reaching out to their supporters.

Read more

Growing fear and a return to basic needs - week two of the coronavirus sentiment tracker

Charity support appears to be up since last week, but the second week of the coronavirus sentiment tracker shows some worrying trends that charities will need to address.

Read more

Shocked and a little bit excited - how coronavirus will impact charity giving

How will coronavirus impact giving to charities? Over the coming weeks, the lovely chaps at About Loyalty will analyse donor sentiments and report on their findings. They have kindly let us share the results, and these are the findings after one week.

Read more

Fundraising in a time of crisis: the rise of altruism

Richard Turner reflects on how people have shown their altruism and goodness in fundraising since the coronavirus outbreak.

Read more

Right now, the supporter experience matters more than ever

How are you going to maintain an excellent donor experience for your supporters in this time of crisis? Six expert fundraisers explain how their organisations are reacting to coronavirus, whilst still ensuring they are there for those who give to them.

Read more

From the UK’s Institute of Fundraising: ​spread the word, not the virus

What might the coronavirus outbreak mean for your donors? Join an expert panel from the IoF on Monday for a unique webinar.

Read more

Fundraising in a time of crisis: could this be fundraising’s finest hour?

We’ve seen quarantined Italians serenading each other from their balconies - what can fundraisers learn from such solidarity? Ken Burnett explains all.

Read more

Why do people give? The coronavirus special with Giles Pegram

Mark Phillips of Bluefrog sits down with fundraising expert Giles Pegram to discuss the coronavirus crisis and how it affects charities in this edition of ‘Why do people give?’

Read more

Bhopal Medical Appeal: At a time of crisis, Bhopal's clinics give back something beyond price

In this time of crisis, these newspaper and magazine ads by the Bhopal Medical Appeal return the love they received from their donors 25 years ago.

Read more

Sightsavers Ireland: The most sincere thank you ever written

When two of their donors passed away, Sightsavers Ireland reached out to their daughter to express their sorrow and explain how her parents’ donations had made a difference. This beautiful thank you message is a testament to the power of connecting to donors.

Read more

Mountbatten Isle of Wight : Coronavirus appeal

To cope with spiralling costs and declining income, Mountbatten Isle of Wight, a hospice in the UK’s smallest county launched a hugely successful online appeal that is exceeding all expectations.

Read more

The University of Manchester: Emergency hardship appeal

In a difficult time, this appeal demonstrates the power of reaching out to your community and simply asking for their help.

Read more

Italy’s fundraising task force: Helping hospitals during the pandemic

Faced with an unprecedented crisis that put Italy at the forefront of the fight against coronavirus, over 40 of the country's leading fundraisers have volunteered their time and expertise to help raise money for struggling hospitals. 

Read more

Armagh House: Covid-19 emergency appeal

A wonderful example of how a small charity affected by the fallout from the coronavirus pandemic was able to maximise its potential and reach out to donors, with superb results.

Read more

RNLI: We are one crew

This short but wonderful video from the RNLI thanks donors for their ongoing support during the coronavirus pandemic. But crucially, it also sends out heartfelt hopes that they too are keeping safe and well through these trying times. 

Read more

Fundraising in a time of crisis: SOFII’s guide to navigating tough times

In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.

Read more