Broadcast

UNHCR’s goodwill ambassador

by SOFII

Goodwill ambassadors have become the accepted public face of many INGOs, particularly those in the UN system. But UNHCR’s selection, recruitment and deployment of their public celebrity is a textbook example of how to do it. UNHCR has managed to engage a major celebrity with very simple means at virtually no cost.

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Dogs Trust: sponsor a dog

Dog's trust poster

by SOFII

One of the most imaginative, instructive adaptations of the concept fundraisers have dubbed ‘the best fundraising proposition of all time’.

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Prostate Cancer Research Fund: fundraising from beyond the grave

Tube card.

by SOFII

How often does a fundraising campaign bring a star back from the dead to front a campaign for the disease that killed him? This is innovative fundraising, no doubt.

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Multiple Sclerosis Society, Holland: television commercial

Video icon

by SOFII

This remarkable television commercial is so powerful it stops the viewer in his/her tracks. Yet not a word is spoken, the message is entirely conveyed in movements, gestures and looks. This a brilliant use of television, a courageous creative presentation of the personal impact of a devastating disease. It will be instructive for anyone working in a similar field and many others too.

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THE PLAN: the launch of child sponsorship, Spain 1937

Montage

by SOFII

This exhibit focuses on a documentary film made by Plan International, which shows how the idea of child sponsorship emerged and grew as a response to the dangers faced by children in the Spanish civil war, more than 70 years ago.

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