Alex France

Centennial Parklands Foundation Transplant Appeal

by Alex France

With consistent artistic content across multiple platforms and a great community approach, the Centennial Parklands Foundation made a real impact on raising awareness of their organisation's needs, with exciting results.

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About the author

Alex is an award-winning copywriter, creative director and strategist. Before starting Vitamin X, he spent 10 years in the creative departments of leading agencies in Sydney (The Ball partnership, EURO RSCG) and Hong Kong (Bates), followed by 5 years as senior writer at Bevins, the most renowned copy-led agency of its time. He has worked on a broad range of categories, from alcoholic beverages, cars and over-the-counter drugs to environmental organisations, financial services and government departments. Alex has also lectured on copywriting at AWARDCRAFT, and contributed opinion pieces to Mumbrella and Marketing magazine.