Aline Reed & Ken Burnett

Magic moments part one: how small beginnings inspire great causes

by Aline Reed & Ken Burnett

In this article Aline Reed and Ken Burnett describe some great founding moments – how small beginnings can inspire great causes.

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Magic moments part two: how some of the world’s best causes got started

by Aline Reed & Ken Burnett

SOFII casts its spotlight on the early instants of inspiration that gave rise to the Royal Society for the Protection of Birds, Greenpeace, Centrepoint, Freedom from Torture, NSPCC, the Fred Hollows Foundation and University College London

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Magic moments: The founding of Cripplegate Foundation and North London Cares

by Aline Reed & Ken Burnett

There is a lot going on in this addition to SOFII’s founding magic moments. It has a wonderful ghost story and is a great example of a consistent donor relationship that has lasted over 500 years. And it shows how philanthropy moves on, changes and can help younger organisations do the same. 

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About the author

  

Aline Reed is a freelance copywriter and creative. She worked for fourteen years at Bluefrog, a London-based agency that specialises in fundraising, where she progressed from copywriter to creative director. She has written fundraising campaigns for all kinds of organisations – charities, museums, galleries and universities. Her work has successfully run internationally in the Netherlands, US, Australia, Ireland as well as the UK. Away from fundraising, she writes book reviews for the Sunday Express and blogs about books and travelling.

Ken Burnett is author of Relationship Fundraising and other books including The Tiny Essentials of an Effective Volunteer Board (The White Lion Press Limited, London, UK) and The Zen of Fundraising, (Jossey-Bass Inc, San Francisco, USA). Ken is also SOFII’s managing trustee.