Anjali Bewtra
A medida que los donantes jóvenes empiezan a participar más, ¿están las organizaciones preparadas para ellos?
by Anjali Bewtra
Las personas jóvenes están listas para apoyar a las organizaciones, pero la forma en la que te comunicas con ellas puede marcar una gran diferencia en que elijan o no tu causa. En este artículo, Anjali Bewtra de Blue State, comparte qué tomar en cuenta al comunicarse con este público, junto con ejemplos de entidades que ya lo están haciendo bien.
Read moreAs younger donors step up to donate, are charities ready for them?
by Anjali Bewtra
Younger donors are ready to give to charities, but delivering fundraising messages in the right way could make a big difference to if they choose your cause. Blue State’s Anjali Bewtra shares what fundraisers should consider when communicating with younger donors, as well as examples of charities that are already doing it well.
Read moreKey fundraising insights for 2026
by Anjali Bewtra
Blue State are back with their Giving Behaviours Tracker. This time they asked 2,010 people in the UK about their giving habits – including what motivates them to give and what holds them back. Click to read an overview, then download the full report to explore the data further.
Read moreAbout the author
Anjali Bewtra (she/her) is a senior director of global strategy and insights at Blue State – where she helps drive key strategic projects with NGOs. Anjali has almost two decades of experience in strategy and planning, having worked both agency and client side.
She has held roles in supporter acquisition for Scope, fundraising and campaigns for Breast Cancer Care and in digital engagement for Save The Children UK and British Red Cross. Her agency experience prior to Blue State includes Havas, JWT and Ogilvy.
