Ashley Rowthorn
Legacies, they’re nowt to do with thee!*
by Ashley Rowthorn
If you want to create a great, inspirational legacy campaign, you need to get inside your donors’ heads.
The secret of legacy giving is hidden in the life story of your best donors
by Ashley Rowthorn
As part of SOFII’s inspiration series, Legacy Voice’s Ashley Rowthorn shares memories of his grandfather. He explains how his story relates to the latest surprising and invigorating research into how donors leave money to charities in their wills.
About the author
Ashley Rowthorn is Managing Director of the Legacy Group of companies, including Legacy Link and Legacy Voice. Together they help charities right through the legacy journey with both legacy fundraising and legacy administration support. Ashley is passionate about helping charities realise their potential by building their confidence and having more loud, proud legacy conversations. He is a highly knowledgeable legacy fundraising specialist, with over 10 years experience in the sector. He has led the Legacy Marketing teams at Alzheimer’s Society and Royal Voluntary Service, and is a regular speaker at Institute of Fundraising conferences and events. Ashley is a current member of the Remember a Charity Campaign Council.
Ashley Rowthorn
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