Beth Breeze

Good asking: the role of research in efficient, effective and enjoyable fundraising.

by Beth Breeze

Why does good asking need research? This is the question explored in this fascinating report by Beth Breeze of the University of Kent, and her conclusions will inspire every fundraiser who reads them.

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About the author

Dr Beth Breeze worked as a fundraiser and charity manager before co-founding the Centre for Philanthropy at the University of Kent, where she now leads a team conducting research and teaching courses on philanthropy and fundraising. She has researched and written the annual Coutts Million Pound Donor Report since 2008, co-authored Richer Lives: why rich people give (with Theresa Lloyd), The Logic of Charity: Great Expectations in Hard Times (with John Mohan) and co-edited The Philanthropy Reader (with Michael Moody). Her next book is The New Fundraisers: who organises generosity in contemporary society?

Beth has also written a wide range of research reports on topics relevant to fundraisers including ‘How Donors Choose Charities’, ‘User Views of Fundraising’ (with Jon Dean) and ‘Rising to the challenge: A study of philanthropic support for unpopular causes’ (with Alison Body). These are all freely available at https:// publications/index.html