Bob Levy

Words count: Why fundraisers have to change what they say and how they say it

‘Following a set process will no longer produce a predictably positive result.' Bob Levy

by Bob Levy

Over the last decade, the direct marketing industry has been smitten by data base gurus who have touted the segmentation of donor files as a process akin to the magical mystery tour.

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About the author

Bob Levy has been a consultant and copywriter for social cause and charitable organisations for almost thirty years.