Chris Keating

Secrets of direct mail 1: the extraordinary findings of professor Siegfried Vögele

by Chris Keating

Have you discovered the great Siegfried Vögele and his dialogue method? If not, this new series on SOFII by fundraiser Chris Keating is for you. In part one, Chris introduces you to Vögele’s approach and methodology. Stayed tuned for further articles looking at how to apply them in practice.

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Secrets of direct mail 2: answering the right questions with your envelope

by Chris Keating

In part two of our series on the ideas of Siegfried Vögele, Chris Keating explains how to use Vögele’s method in how envelopes are designed. Something that simple can make all the difference to your direct mail campaign. And you could also help some capybaras too.

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Secrets of direct mail 3: how people read letters

by Chris Keating

How do potential donors react to direct mail letters? In part three of our series on the legendary Siegfried Vögele, we explain this important aspect of his approach.

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Secrets of direct mail 4: storytelling, fundraising and the dialogue method

by Chris Keating

How does Siegfried Vögele’s dialogue method work in terms of storytelling? In the final piece in his series on the great man, fundraiser Chris Keating explores how and even asks why storytelling matters in fundraising.

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About the author

Chris is head of supporter retention at the National Deaf Children’s Society. His team manages relationships with 150,000 committed giving supporters, 20,000 cash and raffle donors, and 5,000 legacy inquirers, consistently delivering income of £15M+. Chris is a fundraiser who believes in the power of insight and learning to inspire donors.

https://www.linkedin.com/in/chrisjkeating