Danielle Singleton

The Sandcastle Trust: Christmas appeal and fundraising film

by Danielle Singleton

When you work at a small charity with a tiny team, setting up an important appeal can feel like a big responsibility. In this case study, charity founder Danielle shares how she learned variety of new skills – including how to co-create a fundraising film and design a landing page – so The Sandcastle Trust could reach more donors with their 2023 Christmas campaign.

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About the author

Danielle Singleton

Danielle Singleton, founder of The Sandcastle Trust. Danielle was supported by a mentor she connected with via The Saltways, a film and animation agency, and their Small Charity Appeal Programme.