Eifron Hopper

‘Behind the clock’ legacy marketing – if you aren’t doing it, perhaps you should be

by Eifron Hopper

Eifron Hopper explains why our legacy messages, as well as being compelling and memorable, should be frequent and delivered to our donors via as many appropriate channels as possible.

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About the author

Eifron has worked in the charity sector since 1993. Though he specialises in legacies, he has experience of a wide range of fundraising and has worked for both large and small charities. He is currently head of legacies at RNIB and is a regular conference speaker and mentor.