Eric Reif

New year, new changes in digital fundraising – five tips to help you prepare

by Eric Reif

Changes in online marketing and data privacy have made it harder than ever to find new donors. And as we embark on a new year in fundraising, more shifts are on the horizon. So what can fundraisers like you do to make sure you’re prepared to communicate with and nurture your donors in an ever-evolving digital landscape?

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About the author

Eric Reif

Eric Reif, he/him, leads Blue State’s global paid media practice, with more than a decade of experience at the intersection of political strategy, advertising, and fundraising. He has launched first-of-their-kind marketing campaigns, built teams to run complex programmes and strategies in short windows and high-stakes environments, and raised hundreds of millions of dollars for Democratic campaigns, progressive causes, and non-profits.

Eric is originally from the Washington, DC, area and holds a degree in History and American Culture Studies from Washington University in St. Louis.