Heather Clement

University of Sheffield: Direct mail – the longer the better? Two page vs. four page letters

by Heather Clement

How the University of Sheffield drew on best practices to challenge their own preconceptions and achieve markedly improved results.

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About the author

Heather Clement is regular giving manager at the University of Sheffield. After two years as a freelance linguist she returned to Sheffield as alumni engagement assistant, progressing up to regular giving manager.