Jay Love & Steven Shattuck

Nonprofits and segmenting for effective communication: a new infographic

by Jay Love & Steven Shattuck

Segmenting your communications to donors is a great way to help you keep them. A recent survey highlights how charities are using segmentation – if at all. How does your organisation match up?

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About the author

Jay Love, is the founder of eTapestry, and has recently launched Bloomerang, an online management system to help small- and mid-size nonprofits reach, engage and, most importantly, retain the commitment of the people who share their vision.

Steven Shattuck is vice president of marketing at Bloomerang, which helps nonprofit organisations to reach, engage and retain the advocates they depend on to achieve their vision for a better world. He is a contributor to Social Media Today, Search Engine Journal, The Build Networkand Business2Community. Steven has spoken at national and local conferences and is frequently interviewed by media outlets for his expertise in digital marketing.