Joanna Culling

Direct mail clinics – Introduction and contents

by Joanna Culling

Welcome to the Agents of Good (AOG) free direct mail clinics. These 11 useful video lessons (and extra special episodes) offer you tried and tested tips that will make your direct mail appeals more engaging and effective. Please explore all the clinics and share them widely with your fundraising friends.

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How we do it – crafting SOFII’s special thank you letters

by Joanna Culling

At SOFII, we believe that great donor care is important. But it can be difficult to get right. So, while we aren’t perfect, we strive to try our best and practice what we preach. SOFII is a tiny charity, and we know the challenges that can crop up when you’re low on resource and short on time. This article gives you a little insight into how we thank our own donors.

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About the author

Joanna Culling (she/her) has been working with SOFII since October 2019 and currently helps prepare the content submitted by SOFII’s global contributors. 

Her career began in healthcare marketing in the USA, at the George Washington University Hospital and the American College of Nurse Midwives. Joanna later joined the individual giving team at RNID in London, before moving on to spend five years in the creative team at specialist fundraising agency Bluefrog – first as a copywriter and later as head of copy.