Joanna Culling

Harold Sumption: the shy pioneer

by Joanna Culling

In this addition to SOFII’s Fundraising Legends series, Joanna Culling talks to Ken Burnett, who proudly shares the full text of Harold’s only published material – Yesterday’s trail-blazing and pointers for tomorrow. 

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How we do it – crafting SOFII’s special thank you letters

by Joanna Culling

At SOFII, we believe that great donor care is important. But it can be difficult to get right. So, while we aren’t perfect, we strive to try our best and practice what we preach. SOFII is a tiny charity, and we know the challenges that can crop up when you’re low on resource and short on time. This article gives you a little insight into how we thank our own donors.

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St Michael’s Foundation Christmas Poster Campaign: Give the Gift

by Joanna Culling

It’s never too early to plan your Christmas fundraising campaign and here’s one from St Michael’s Hospital Foundation in Canada to inspire you. This integrated campaign shows how to entice donors to give to bricks and mortar by focusing on compassion and people.

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About the author

Joanna Culling (she/her) returned to SOFII in 2019 as a project manager, after a stint as a contributing editor in 2016. Her career began in healthcare marketing in the USA, where she worked for The George Washington University Hospital and the American College of Nurse Midwives (ACNM). Joanna later joined RNID in London, her first role in charity fundraising. 

But her love for the sector really took off during five years in the creative team at specialist fundraising agency Bluefrog – first as a copywriter and later as head of copy. During this time Joanna was lucky enough to work on campaigns for a wide range of clients and find a treasure trove for creative inspiration – which, of course, is SOFII.