About the author

Joe Saxton is driver of ideas at nfpSynergy and its founder. Joe works on a range of specific projects especially those that look at strategic advice on fundraising or communications, or wider organisational issues. He has co-authored over 70 reports on charities from branding to trusteeship and organisational strategy. Joe was chair of the Institute of Fundraising from 2005-2008. He was co-founder and chair of CharityComms from 2006 to 2013, and chair of the student environment and development campaign group People & Planet from 2005 to 2015. For six years he was a trustee of the RSPCA and chair of both the Public Affairs and International committees. He is now chair of the PTAUK. Before nfpSynergy, Joe was Director of Communications at the RNID. He was also with Brann for five years and has worked with numerous charities. He co-founded the Journal of Non-profit and Voluntary Sector Marketing.