Jonathan Cook

I wish I’d thought of… charity shop Gift Aid

by Jonathan Cook

Charity shop Gift Aid. Is it fundraising history? Is it fundraising innovation? Is it a tax loophole for good? Honestly, it’s probably all three! Jonathan Cook takes you on the somewhat strange yet fascinating journey of how charity shops began making 25 per cent more for every pound they earned by simply selling the UK’s donated goods.

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About the author

Jonathan Cook (he/him) has more than 20 years’ experience in the charity and not-for-profit sector. Jonathan focuses on organisational, fundraising and marketing strategy. He has worked with some of the largest overseas and UK charities, including Save the Children and Action for Children, as well as a governing UK political party, helping to raise over £80 million between them. Jonathan uses a combination of insight, analysis and creativity to enable charities to develop innovative, inspirational and financially successful fundraising products. www.insight-ful.co.uk/

Jonathan Cook

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