Kate Rule
From the Myth Smashers: Guess what? Mid value donors are not major donors in disguise!
by Kate Rule
Just like the cliché of the middle child, mid value donors can sometimes be forgotten, ignored, or swept up in other segments. But 2023 Myth Smashers winner Kate Rule believes that mid value donors are not major donors in disguise! Keep reading to discover why Kate wants you to rethink your stewardship strategy for mid value donors.
Read moreAbout the author
Kate Rule (she/her) is a mid value donor specialist currently working for the Royal Flying Doctor Service of Australia’s (RFDS) Queensland section.
Kate came to the for-purpose sector looking for more a meaningful career after nearly a decade in pharmaceutical marketing. In the first-ever mid value donor focused role at RFDS, Kate’s purpose is to nurture and cultivate new and existing relationships with these generous donors. She also spends her time crafting personalised communication and experiences as she grows to understand these donors through human connection.
Kate Rule
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