Kiki Koutmeridou
No entries could be found with author name Kiki Koutmeridou.
Kiki Koutmeridou
CDE project 6 section 3.2: the use and misuse of emotion
by Kiki Koutmeridou
This is the first article of a new series focusing on the use and misuse of emotion in fundraising, launched in partnership with the Commission on the Donor Experience.
Read moreDo you have the answer to the donor consent issue? Here’s a behavioural scientist’s perspective
by Kiki Koutmeridou
Asking for your donors’ consent about when and how to contact them is a hot topic right now. Where do you stand?
Read moreThe science of fundraising: Ask a behavioural scientist, part one
by Kiki Koutmeridou
Why do people give and how can we persuade them to give more or continue donating? Maybe the answer lies in behavioural science? We’re delighted to be able to share this first Q&A on the topic with Dr Kiki Koutmeridou.
Read moreThe science of fundraising: Ask a behavioural scientist, part three
by Kiki Koutmeridou
Does naming your campaign improve acquisition? What should you call your monthly donor programme? The answer to these and other fundraising questions may be found in behavioural science.
Read moreThe science of fundraising: Ask a behavioural scientist, part two
by Kiki Koutmeridou
From use of language to matching gifts via anthropomorphism of animals and end of fiscal year campaigns, behavioural scientist Dr. Kiki Koutmeridou answers key questions in fundraising from a scientific perspective.
Read moreAbout the author
Dr Kiki Koutmeridou, behavioural science strategist at DonorVoice, is US retention and relationships specialist DonorVoice’s resident (and so far the sector’s only practising) behavioural scientist. Her role covers campaign strategy, leading research projects and workshops. With an MSc in Neuroscience, a PhD in Cognitive Psychology and, as former head of two applied behavioural science units, Kiki is a hybrid who expertly applies academic understanding to real world fundraising challenges.
