Kiki Koutmeridou

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Kiki Koutmeridou

CDE project 6 section 3.2: the use and misuse of emotion

by Kiki Koutmeridou

This is the first article of a new series focusing on the use and misuse of emotion in fundraising, launched in partnership with the Commission on the Donor Experience. 

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Do you have the answer to the donor consent issue? Here’s a behavioural scientist’s perspective

by Kiki Koutmeridou

Asking for your donors’ consent about when and how to contact them is a hot topic right now. Where do you stand?

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The science of fundraising: Ask a behavioural scientist, part one

by Kiki Koutmeridou

Why do people give and how can we persuade them to give more or continue donating? Maybe the answer lies in behavioural science? We’re delighted to be able to share this first Q&A on the topic with Dr Kiki Koutmeridou.

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The science of fundraising: Ask a behavioural scientist, part three

by Kiki Koutmeridou

Does naming your campaign improve acquisition? What should you call your monthly donor programme? The answer to these and other fundraising questions may be found in behavioural science.

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The science of fundraising: Ask a behavioural scientist, part two

by Kiki Koutmeridou

From use of language to matching gifts via anthropomorphism of animals and end of fiscal year campaigns, behavioural scientist Dr. Kiki Koutmeridou answers key questions in fundraising from a scientific perspective.

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About the author

Kiki

Dr Kiki Koutmeridou, behavioural science strategist at DonorVoice, is US retention and relationships specialist DonorVoice’s resident (and so far the sector’s only practising) behavioural scientist. Her role covers campaign strategy, leading research projects and workshops. With an MSc in Neuroscience, a PhD in Cognitive Psychology and, as former head of two applied behavioural science units, Kiki is a hybrid who expertly applies academic understanding to real world fundraising challenges.