Laura Webb

I wish I’d thought of the ‘Touch, Look, Check’ campaign

by Laura Webb

At I Wish I’d Thought of That in November 2024, Laura Webb chose to celebrate a fundraising campaign that was created in 2012 and is still going strong today. Raising both money and awareness, ‘Touch, Look, Check’ is a value-exchange proposition that continues to engage donors.

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About the author

Laura Webb new

Laura Webb (she/her) is a senior account manager at Return Fundraising. She began working in the charity sector in 2019 as a telephone fundraiser. As part of Return Fundraising’s client services team, Laura oversees the account management of a variety of fundraising activities such as digital lead generation campaigns, warm calling and legacy stewardship calls.