Peter Goudkamp

What would grandma say?

by Peter Goudkamp

Not so long ago I asked staff of the communication and fundraising department at a certain large charity if they were actually supporting their own cause. Only 22 per cent actually did. So I asked myself, ‘What would my grandmother say of this?’

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About the author

Peter Goudkamp has been a fundraiser for many years in many different roles. He is now director of fundraising and communications at World Animal Protection in the Netherlands.