Reuben Turner

WaterAid: The Big Dig

by Reuben Turner

A very fine example of how storytelling, done right, can change the world. Isn’t the infographic just great? (SOFII loves the crossed legs). This campaign is fun, innovative, engaging, emotional (imagine how you’d feel with no toilet…) and highly effective as, inevitably, real storytelling in real time was bound to be. Altogether brilliant.

Reuben Turner is creative director of GOOD Agency. For (well) over a decade he's worked on fundraising, events, brand, engagement and integrated campaigns for charities across the sector. He believes that people, not charities, own good - and that our job is to inspire them to unleash it.