Richard Spencer

Charities... the new supermarkets?

by Richard Spencer

Can charities take on the role of supermarkets in the time of coronavirus? This is the question asked by our friends at About Loyalty.

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Cresce la paura e si ritorna ai bisogni di base: seconda settimana del monitoraggio circa il sentimento comune sul coronavirus

by Richard Spencer

Ecco un articolo interessante per chi è curioso di comprendere le scelte compiute dai donatori durante la pandemia. Scelte ancora attuali che ci aiutano a capire come l’essenziale sia sempre la scelta prioritaria.

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Growing fear and a return to basic needs - week two of the coronavirus sentiment tracker

by Richard Spencer

Charity support appears to be up since last week, but the second week of the coronavirus sentiment tracker shows some worrying trends that charities will need to address.

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Shocked and a little bit excited - how coronavirus will impact charity giving

by Richard Spencer

How will coronavirus impact giving to charities? Over the coming weeks, the lovely chaps at About Loyalty will analyse donor sentiments and report on their findings. They have kindly let us share the results, and these are the findings after one week.

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The mood as lockdown continues - week five of the coronavirus sentiment tracker

by Richard Spencer

As we approach six weeks of lockdown, agency About Loyalty looks at how is this affecting the hearts and minds of the public and how they view charitable giving. Richard Spencer gives you the the latest findings of their coronavirus sentiment tracker.

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About the author

Richard helps organisations grow customer loyalty. Because commercially it makes sense.

Many organisations understand that it's important to grow loyalty, but don't know where to start.

Richard helps charities, membership organisations and social enterprises put in place the relevant tools and approaches to grow loyalty, giving quick wins and longer term solutions.

Richard has held senior positions at RSPB, Scope and The Children's Society and has been a trustee for three other charitable organisations. He is also on the steering group for the IOF Supporter Experience group.

Richard Spencer

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