Russell Benson

CDE project 6 section 4.3: me the storyteller

by Russell Benson

The power of storytelling, and why every fundraiser should practice telling emotional stories.

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About the author

Russell has been a community and events fundraiser at various charities for the past 10 years. He is an adopter of the relationship fundraising approach to improve relationships with donors and believes in harnessing the power of storytelling to communicate our messages to all audiences.