About the author

Saleem Tejani has spent more than 17 years working in the UK’s leading fundraising agencies, firstly at Bluefrog, then at Open and now at DTV. He has helped many charities build highly effective acquisition, retention and legacy programmes integrating both on and off line channels. Saleem joined DTV to develop and implement their digital offering, including web optimisation for DRTV, digital donor journey’s and using video effectively for fundraising. He is a passionate fundraiser and loves creative development and digital integration.