About the author

Abena Bentum (she/her) is a dedicated fundraiser with over a decade of experience in the charity sector. As head of committed giving at Great Ormond Street Hospital Children’s Charity, she has played a key role in raising millions of pounds and expanding the charity’s supporter base to the largest it’s ever been. Previously Abena worked at various advertising agencies in London, where she honed her skill in blending creativity with data-driven insights for both commercial and non-profit clients. She is a passionate advocate for the power of regular giving.