Claire Axelrad

Don’t be out of tune on Ukraine

by Claire Axelrad

What is ‘top of mind’ for your donors right now? Claire Axelrad explains why it is always important to address what really matters to your supporters and help them contribute to solving urgent problems. 

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E così vorresti aumentare le grandi donazioni quest’anno? Eccoti il segreto!

by Claire Axelrad

Sei un fundraiser che lavora con i major donor o ti stai affacciando in questo mondo? Claire Axelrad, visionaria del fundraising ed autrice di questo articolo, ti guida passo dopo passo alla scoperta dei tuoi potenziali major donor e ti mette in guarda dalle insidie, comuni ma mai banali, per poter lavorare con consapevolezza e passione.

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How jargon destroys non-profit fundraising and marketing

by Claire Axelrad

Do you use a lot of jargon in your fundraising communications? If so, it’s probably time for a rethink!

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Should you enthusiastically promote legacy giving when people are dying?

by Claire Axelrad

Is it a good time to be asking your donors to leave a legacy? Claire Axelrad explores this difficult question and comes to some thought-provoking conclusions.

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So you want more major gifts this year? Here’s the secret!

by Claire Axelrad

Are you thinking of asking a major donor for a gift? Claire Axelrad’s top tips will guide you through how to do so successfully.

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About the author

Claire Axelrad, J.D., CFRE is a fundraising visionary with 30+ years frontline development work helping organisations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP ‘Outstanding Fundraising Professional of the Year’ award. Claire runs ‘Clairification School’ online, teaches the CFRE course that certifies professional fundraisers, and is a regular contributor to Guidestar, NonProfit PRO and Maximize Social Business.