Fatima Talidi-Marrero

Born Free Foundation: Life in lockdown video campaign

by Fatima Talidi-Marrero

Discover how a UK charity used the voices of humans struggling with lockdown as a way to highlight the plight of animals in captivity. This short, clever video is the epitome of smart storytelling and yes, it certainly tugs on the heartstrings!

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About the author

Fatima is Head of Individual Giving & Membership at Parkinson's UK. Fatima has over 20 years’ experience in the voluntary sector, having started her career at creative agencies WWAV Rapp Collins and Whitewater.  Fatima also worked for two charities before coming to Parkinson's UK - Leonard Cheshire Disability and Save the Children, as part of their individual giving teams. Fatima is a passionate fundraiser and leader. Her broad fundraising experience includes individual giving, membership, legacy marketing and supporter care.