Hannah Moysey

Irregularity – is it the future of regular giving?

by Hannah Moysey

Recruiting regular donors, increasing engagement and reducing attrition are three things that feature in plenty of fundraising strategies. They remain a focus for good reason – all fundraisers want to help their cause with the reliable funds that a base of committed supporters brings. But what if the future of regular giving was less ‘regular’ and more ‘irregular’? 

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You don’t have to choose between dignity and donations

by Hannah Moysey

Across the sector, organisations have been challenging stereotypes, questioning power dynamics and thinking more carefully about how to represent the people they help. This new report uses data to help you under­stand what donors think about the types of images used in fundrais­ing, and what that means for per­for­mance.

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About the author

Hannah Moysey (she/her) is Blue State’s director of content and campaigns. Having spent over nine years supporting fundraising organisations from UNHCR, Save The Children, UNICEF, HOPE not hate, Battersea, Greenpeace, MSF and the International Rescue Committee, amongst many others.

Before Blue State, Hannah worked in the charity sector for five years focusing on digital fundraising, communications and digital marketing. She has worked at charities including British Heart Foundation and Parkinson’s UK, overseeing successful mass-participation campaigns, digital transformation and digital fundraising across both acquisition and donor development.