Ina Toften

Name: The SOFII Foundation
Price range: $

WWF Norvège : La campagne des « prénoms »

by Ina Toften

Découvrez comment WWF Norvège ont transformé leur collecte de fonds avec des communications personnalisées.

by Ina Toften

Discover how WWF Norway transformed their fundraising and boosted their donor loyalty by personalising how they communicated with supporters.

About the author

Director of communications and fundraising at WWF-Norway, Ina Toften has more than 25 years of experience in communications and eight years in fundraising. Having spent the past decade in leadership positions at WWF, prior to leading the FunCom-department, she served as project lead for the global campaign Earth Hour in Norway, establishing and implementing the campaign on a national level.

Before that, she worked in communications at NGOs and in the public sector. Ina holds a master’s degree in media studies from the University of Bergen, Norway.