John Burton

An ethical, principled approach to donors and fundraising: a strategy case study from World Land Trust

by John Burton

In this first part of three, CEO John Burton of the World Land Trust outlines his organisation’s fundraising ethos and how this has helped them grow and make an impact on the environment.

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Appendix 2: What happens if World Land Trust raises more money than is targeted in an appeal?

by John Burton

How does a charity respond to raising more money than expected? A fascinating insight from John Burton.

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Appendix 3: Criticising other charities - World Land Trust’s approach.

by John Burton

John Burton discusses criticising other environmental charities’ fundraising strategies in an appendix to his articles on the World Land Trust’s approach.

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Opinion: an ethical, principled approach to donors and fundraising. Part 2.

by John Burton

How the World Land Trust approached its fundraising strategy, and which forms it avoided to remain, in its opinion, more ethical and principled.

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About the author

John Burton is the founder and CEO of the World Land Trust. A journalist and broadcaster on environmental issues, he has also worked previously for organisations such as Friends of the Earth and Fauna and Flora International. John has also written several books for both children and adults and edited a number of multi-author works including the National Trust Book of British Wildlife, Owls of the World and the Atlas of Endangered Species.