Richard C McPherson
Conversion of a techno-sceptic
by Richard C McPherson
Only a few things in life are worth missing a flight for. I’d like to tell you about two of them. The first is merely amusing but the other, I think, you will find of more value. The first was only the second flight I’d missed, ever. It was going to Oslo, Norway, but I was stuck on London’s Hammersmith roundabout…
Review by Ken Burnett.
Read moreStriking ideas: fake nuns, donkeys and your strategy for the year ahead
by Richard C McPherson
A new non-profit organisation starts in America about every 10 minutes, 40,000 just last year. Or maybe it was 50,000. Even the US Internal Revenue Service (IRS) isn’t exactly sure. Worthy, interesting or bizarre, they will be competing with you this year. Fortunately, they provide three valuable lessons if your organisation was started more than 10 minutes ago.
Read moreTechnology and storytelling: seeking support with multiple channels
by Richard C McPherson
This article by Richard McPherson, questions how well fundraisers have transferred the power of storytelling and communication to direct mail, phone calls and emails. What do you think?
Read moreWhere technology is taking us: Lessons from the ‘new’ charities
by Richard C McPherson
The press is full of intriguing bits and pieces that suggest the ‘new charities’ may have something to teach traditional charities.
Read more