CDE: the donor experience project
CDE project 17 section 3.3: trust - risk - people
by The Commission on the Donor Experience
Richard Turner said that one of the most powerful shifts he has ever made as a leader was deciding to spend time every week with the people he manages.
Read moreCDE project 10 appendix 1: case studies to showcase putting donors at the heart of legacy fundraising
by The Commission on the Donor Experience
Four case studies are described here, each demonstrating strategy and behaviour in legacy inspiration that place the donor at the heart of its practices and activities.
Read moreCDE project 9: putting the principles and actions into practice - part 9
by The Commission on the Donor Experience
Retaining your major donor fundraisers.
Read moreCDE project 11e telephone: case study - Erskine Stewart’s Melville Schools, Edinburgh
by The Commission on the Donor Experience
The problem we wanted to solve, an the idea we wanted to test.
CDE project 18 section 3.3: action 4 - tell your mission story
by The Commission on the Donor Experience
All fundraisers are aware they need to tell stories well so they can convey quickly in a way that engages people. Now it is even more important to spend time to understand how to tell powerful stories
Read moreCDE project 17 section 4.1: culture - create an adaptable, empowered environment
by The Commission on the Donor Experience
A major turning point for Solar Aid came when their leaders decided to focus their efforts on solving one challenge in particular: the fact that the most common source of light in the evening for many people was the kerosene lamp.
Read moreCDE project 10 appendix 1: Remember a Charity
by The Commission on the Donor Experience
This case study illustrates an insight-driven and donor-led campaign.
Read moreCDE project 9: putting the principles and actions into practice - part 10
by The Commission on the Donor Experience
Learning from success stories.
Read moreCDE project 10 appendix 1: WaterAid
by The Commission on the Donor Experience
This case study was put forward for an Institute of Fundraising Legacy Award and highlights the combination of strategy, marketing and culture to promote legacies in a more donor-friendly way.
Read moreCDE project 9: links across the Commission projects
by The Commission on the Donor Experience
Links between the major donors project and all of the other projects of the Commission.
Read moreCDE project 11e telephone: case study - The Bible Society
by The Commission on the Donor Experience
The Bible Society calling philosophy and what we have learnt over the last five years.
Read moreCDE project 10 appendix 1: Cystic Fibrosis Trust
by The Commission on the Donor Experience
The Cystic Fibrosis Trust recognised that, as a charity in which the condition they were seeking to address was responsible for early death, the subject of legacies was a difficult one to introduce to their core audience and beyond – people with CF and their families and friends.
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