CDE: the donor experience project
IWITOT 2020: Sweet Farm’s Goat 2 Meeting

by Joshua Leigh
For his presentation at IWITOT 2020, Josh Leigh wished he'd thought of getting goats to join Zoom calls during the coronavirus pandemic. Yes, that's a thing.
Read moreThe face-to-face fundraisers back on the street after lockdown

by Peter Steinmayer
As face-to-face fundraising markets slowly reopened in parts of Europe, Peter Steinmayer, Head of Face-to-Face at the Austrian Fundraising Association (Fundraising Verband Austria), shared his insights from the fundraisers’ first days back on the streets of Vienna.
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Italy’s fundraising task force: Helping hospitals during the pandemic

by Umberto Tramontano and Diego Maria Ierna
Faced with an unprecedented crisis that put Italy at the forefront of the fight against coronavirus, over 40 of the country's leading fundraisers have volunteered their time and expertise to help raise money for struggling hospitals.
Read moreWhy do people give? The coronavirus special with Giles Pegram

by Mark Phillips
Mark Phillips of Bluefrog sits down with fundraising expert Giles Pegram to discuss the coronavirus crisis and how it affects charities in this edition of ‘Why do people give?’
Read moreBluefrog Fundraising’s free resources for creating a coronavirus appeal

by Mark Phillips
During uncertain times it’s refreshing to find that people are offering help to fundraisers and charities who may be affected by the coronavirus outbreak. One such hero is Mark Phillips of UK agency Bluefrog Fundraising, who provides much-needed support, advice and useful templates in this excellent blog post.
Read moreFundraising in a time of crisis: the rise of altruism

by Richard Turner
Richard Turner reflects on how people have shown their altruism and goodness in fundraising since the coronavirus outbreak.
Read moreCDE project 6 section 4.5c: The Dóchas code of conduct on images and messages.

by Ken Burnett
As part of CDE project 6 on the use and misuse of emotion, Ken Burnett explains what the Dóchas code of conduct on images and messages is and why it is necessary for our organisations.
Read moreConcluding SOFII’s lightbulb moments series.

by Ken Burnett
An engaging Q&A session, lessons for CEOs and boards and the importance of WHY: the last edition of SOFII's lightbulb moments are here.
Read moreHow I wrote it: the Make-A-Wish Foundation’s prospect letter

by Fergal Byrne
In the second of a series of interviews with leading fundraising writers, Harvey McKinnon talks with Fergal Byrne about a fundraising letter he wrote in 2002. He shares how he wrote the letter and expands on his approach, paying special attention to the art and craft of writing and telling fundraising stories.
Read moreCDE project 6 section 5.5: Seven more big things to think about

by Ken Burnett
From CDE project 6: seven more big things to consider when it comes to emotion, its use and misuse.
Read moreNow added new on SOFII: the penultimate lightbulb moments.

by Joe Burnett
We bring you the penultimate lightbulb moments: why face-to-face went so wrong, major donor fundraising, the correct use of emotion and communication keys.
Read moreCDE project 6: The use and misuse of emotion. Section 5.5b: empathy-based design.

by SOFII
The use of empathy in design is crucial to achieving exceptional results in fundraising, as Adam Willis explores in this contribution to CDE project six.
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