CDE: the donor experience project
CDE project 6 section 4.5c: The Dóchas code of conduct on images and messages.
by Ken Burnett
As part of CDE project 6 on the use and misuse of emotion, Ken Burnett explains what the Dóchas code of conduct on images and messages is and why it is necessary for our organisations.
Read moreConcluding SOFII’s lightbulb moments series.
by Ken Burnett
An engaging Q&A session, lessons for CEOs and boards and the importance of WHY: the last edition of SOFII's lightbulb moments are here.
Read moreHow I wrote it: the Make-A-Wish Foundation’s prospect letter
by Fergal Byrne
In the second of a series of interviews with leading fundraising writers, Harvey McKinnon talks with Fergal Byrne about a fundraising letter he wrote in 2002. He shares how he wrote the letter and expands on his approach, paying special attention to the art and craft of writing and telling fundraising stories.
Read moreCDE project 6 section 5.5: Seven more big things to think about
by Ken Burnett
From CDE project 6: seven more big things to consider when it comes to emotion, its use and misuse.
Read moreNow added new on SOFII: the penultimate lightbulb moments.
by Joe Burnett
We bring you the penultimate lightbulb moments: why face-to-face went so wrong, major donor fundraising, the correct use of emotion and communication keys.
Read moreCDE project 6: The use and misuse of emotion. Section 5.5b: empathy-based design.
by SOFII
The use of empathy in design is crucial to achieving exceptional results in fundraising, as Adam Willis explores in this contribution to CDE project six.
Read moreContinuing SOFII’s ‘lightbulb moments’ series.
by Ken Burnett
It's a welcome return of the short but significant insights of SOFII’s lightbulb moments. In videos 19 to 23 you'll learn of fundraising practices both good and bad and be inspired to aim for the former over the latter.
Read moreCDE project 6. Section 5.4b: the moody leader
by Ken Burnett
In an extract from his book Storytelling can change the world, Ken Burnett looks at moody leaders from history and explores how emotion can play a part in strong leadership.
Read moreCDE project 6. Section 5.4: an emotional major donor
by Tammy Zonker
With the city of Detroit in crisis after the recession, its population decreasing, United Way for Southeastern Michigan (UWSEM) persuaded a major corporate donor to partner with them in making a difference for the people of Detroit.
Read moreCDE project 6. Section 5.2: the starfish story
by Robbie Macmillan
A poignant little story about a man saving starfish reflects the emotional driving force of Robbie Macmillan's Children of Rwanda charity.
Read moreCDE project 6. Section 4.9: to the edge of acceptability
by Ken Burnett
In the latest addition to project 6 of the Commission on the Donor Experience, a harrowing and powerfully-written storyline on a BBC radio drama points to storytelling success for fundraisers.
Read moreSOFII’s letter to the future / 32 lightbulb moments
by Ken Burnett
Just in time for the new era of responsible fundraising: SOFII’s letter to the future comes to you, free, in 44 short video segments that build into your personal blueprint for transforming fundraising in your charity. All 44 videos are on SOFII now, for you.
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