CDE: the donor experience project
CDE project 6 section 4.8: Craig Linton and Paul Stein on emotion
by Craig Linton
In an extract from their book Donors for Life, Craig Linton and Paul Stein explore the value of emotion and how it can be used effectively in your fundraising.
Are you the disrupter, or the disrupted?
by Terry Hunt
The Commission on the Donor Experience could be seen as a watershed moment for the not-for-profit sector. Terry Hunt, partner at The Future Customer gives his candid opinion on the future in a specially-commissioned article.
Read moreServe or inspire? That is the question
by Richard Turner
Inspire is often a misused word in the fundraising world but it is not just a way of recruiting and even retaining donors. Inspiration can go much, much further.
Read moreCDE project 6 the full contents and purpose
by The Commission on the Donor Experience
Here you will find the full contents for all sections of CDE project 6 so you can learn everything about the use and misuse of emotion in fundraising.
Read moreCDE All the project summaries in one report
by The Commission on the Donor Experience
CDE All the project summaries in one report here.
Read moreCDE Contents
by The Commission on the Donor Experience
List of all the CDE project summaries and where to find them on SOFII.
Read moreThe 6Ps: a blueprint for transforming fundraising. For good.
by The Commission on the Donor Experience
The six steps to change outlined here provide windows onto a vast body of work compiled through 2016 and early 2017 by upwards of a thousand individual volunteers for the Commission on the Donor Experience (CDE).
Read moreA question of competency
by Helena Sharpstone
Interviewing well for fundraisers is like interviewing for any post. It’s all about the questions you ask.
Read moreWhat are the three missing pieces of data standing between our sector and success?
by Charlie Hulme
In this blog post connected to the Commission on the Donor Experience Project 3, Charlie Hulme sets out two facts that could be the difference between the fundraising sector prospering or disappearing altogether.
Read moreCDE project 20: fundraising investment
by The Commission on the Donor Experience
This project will identify the extent to which donors’ concerns on this topic are a barrier to giving, and how better fundraising practice can ensure that ‘the truth told well’ about fundraising costs can reassure those donors who are willing to engage with the issue.
CDE project 12: inspirational creativity
by The Commission on the Donor Experience
This project will seek to define both the potential and the desired standards for creative endeavour and also to define the ethical dilemmas around creative messaging with a view to improving understanding of what donors might find acceptable and unacceptable.
Read moreCDE project 6 section 1a: summary
by The Commission on the Donor Experience
Fundraising is inevitably emotional and emotion is hugely powerful, so must be used responsibly and wisely.
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