Basics of fundraising
The Fundraising Cycle: the shortest book on fundraising, ever
by Redmond Mullin
Great tips on all you need to make fundraising complete.
Read moreWe can boost donor retention. But only if we get smart
by Chuck Longfield
Chuck Longfield created a SOFII classic with his last interview Data is Gold, providing SOFII readers with free access to real fundraising gems hidden within their donor files. Today SOFII enthusiastically adds part two, an in-depth conversation with Chuck that draws out five more golden nuggets of smartness.
Read morePresentation: 19 ways nonprofit organisations can use social media to connect with donors
by Tim Bete
This presentation from Tim Bete, fundraising director at St. Mary Development Corporation USA, will get you thinking about how you use social media and offers some great advice on how to make the most of this free marketing tool.
Read moreLessons for fundraisers from yesterday’s cigarette advertising: instructive campaign images from the 1930s, 40s and 50s
by Ken Burnett
This article has been on SOFII for some time, but I have a feeling we didn’t actually tell anyone. We hang our heads in shame and urge you to check out some astonishing cigarette adverts – and what campaigners and fundraisers can learn from them.
Read moreIslamic Aid: fundraising strategy
by SOFII
Islamic Aid is an impressive charity that has grown dramatically in the space of just eight years from scratch to raise an income now approaching £12 million. This is the story of how a charity has managed to raise millions, beyond its expectations, through the careful targeting of its audience, by keeping good records of all its donors and ensuring that every donation is maximised through Gift Aid.
Read moreFeed the Children’s ‘baby box’
by SOFII
This is a story of classic product development. The baby box was devised specifically to respond to the need to maintain giving at a time when donor i…
Read moreThe 11 pillars of fundraising wisdom – plus the five assumptions that underpin effective fundraising
by Ken Burnett
In this noisy, brash and insincere world, how can fundraisers and their organisations stand out and be understood when much of the ground we would occupy is not our exclusive preserve? Indeed, our traditional territory tends to be crowded with other occupants who also posture, to the same audiences we wish to inspire, as ‘socially concerned’ and ‘worthwhile’, so we nonprofits have to struggle to be distinctive and different.
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