Foundations of Fundraising
RSPCA’s ‘sow tethering’ telephone campaign
by SOFII
Any marketing campaign that can have such an impact on members of parliament on the eve of taking their country to war has to be worth recording. This campaign is notable as one of the early UK examples of fundraisers using the telephone.
Read moreTHE PLAN: the launch of child sponsorship, Spain 1937
by SOFII
This exhibit focuses on a documentary film made by Plan International, which shows how the idea of child sponsorship emerged and grew as a response to the dangers faced by children in the Spanish civil war, more than 70 years ago.
Read moreHarold Sumption, Guy Stringer, CBE and Sir Leslie Kirkley, CBE
by George Smith
A profile of Britain’s founding fathers of modern fundraising
Read moreSome closing remarks: more on fundraising legend Guy Stringer
by Ken Burnett
For many years the closing remarks at the International Fund Raising Congress (the gathering of professional fundraisers from around the world that takes place each year outside Amsterdam, in the Netherlands) were delivered by Guy Stringer, formerly director of Oxfam, one-time senior executive with a major manufacturing company and now one of fundraising's most eminent and respected gentlemen.
Read moreThe 11 pillars of fundraising wisdom – plus the five assumptions that underpin effective fundraising
by Ken Burnett
In this noisy, brash and insincere world, how can fundraisers and their organisations stand out and be understood when much of the ground we would occupy is not our exclusive preserve? Indeed, our traditional territory tends to be crowded with other occupants who also posture, to the same audiences we wish to inspire, as ‘socially concerned’ and ‘worthwhile’, so we nonprofits have to struggle to be distinctive and different.
Read moreUNICEF: the card that launched UNICEF’s fundraising
by SOFII
UNICEF's very first ever Christmas card would lead to the multi-million dollar international business that is UNICEF's cards today.
Read moreHelp The Aged: ‘make a blind man see’ press advertisement
by Ken Burnett
This ad is a classic. Created by the legendary Harold Sumption in the late 1970s, it embodies one of the most direct and hard-to-resist fundraising propositions, ‘Make a blind man see’. It is a brilliant example of fundraising communication at its best.
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