Foundations of Fundraising
UNICEF: the card that launched UNICEF’s fundraising
by SOFII
UNICEF's very first ever Christmas card would lead to the multi-million dollar international business that is UNICEF's cards today.
Read moreHelp The Aged: ‘make a blind man see’ press advertisement
by Ken Burnett
This ad is a classic. Created by the legendary Harold Sumption in the late 1970s, it embodies one of the most direct and hard-to-resist fundraising propositions, ‘Make a blind man see’. It is a brilliant example of fundraising communication at its best.
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