Foundations of Fundraising
Help The Aged: ‘make a blind man see’ press advertisement
![Original advertisement.](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Best_of_the_best/Help_The_Aged_aMake_a_blind_man_seea_press_advertisement-140x155.jpg?w=140&h=155&auto=compress%2Cformat&fit=crop&dm=1401875224&s=97fcc7acd043f7417e6d8c92057e2383)
by Ken Burnett
This ad is a classic. Created by the legendary Harold Sumption in the late 1970s, it embodies one of the most direct and hard-to-resist fundraising propositions, ‘Make a blind man see’. It is a brilliant example of fundraising communication at its best.
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