Foundations of Fundraising
Botton Village: giving donors choices
by SOFII
Until Botton Village started offering its donors choices with the simple form shown opposite, donors everywhere were almost invariably not given any say in how they might be communicated with.
Read moreGreenpeace Frontline: launch of a high level monthly giving scheme
by Charlotte Grimshaw
This was an early monthly giving scheme by Greenpeace UK. Within a short while, one fifth of all its income was coming from Frontline members.
Read moreDogs Trust: sponsor a dog
by SOFII
One of the most imaginative, instructive adaptations of the concept fundraisers have dubbed ‘the best fundraising proposition of all time’.
Read moreA tribute to Terry A Murray
by George Smith
Terry Murray was a founder, former chairman and chief executive officer of Downes Murray International, the largest fundraising consultancy in South Africa. Terry started out in direct mail fundraising in 1962, building a company that went on to win international awards in the USA, Britain and Europe. The direct mail programmes run by DMI raise millions of rands each year not only from within South Africa but also from overseas donors.
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WWF integrated legacy marketing campaign
by SOFII
This is truly ground-breaking communication for fundraising. Not only did these press advertisements and posters herald a new approach to the promotion of legacies (bequests) but they were also the first ads to use jargon-free language and to talk about legacies in plain, everyday terms that any one could understand.
Read moreGreenpeace Australia: The legacy beer mat
by SOFII
The copy you see above is a line that every writer wishes he or she had written. If half the challenge with legacy marketing is how do you raise the delicate subject with donors, then this brilliant promotion hits every button perfectly. Without doubt, it is a fundraising classic. But did it actually generate many bequests? Click to find out...
Multiple Sclerosis Society, Holland: television commercial
by SOFII
This remarkable television commercial is so powerful it stops the viewer in his/her tracks. Yet not a word is spoken, the message is entirely conveyed in movements, gestures and looks. This a brilliant use of television, a courageous creative presentation of the personal impact of a devastating disease. It will be instructive for anyone working in a similar field and many others too.
Read moreRSPCA’s ‘sow tethering’ telephone campaign
by SOFII
Any marketing campaign that can have such an impact on members of parliament on the eve of taking their country to war has to be worth recording. This campaign is notable as one of the early UK examples of fundraisers using the telephone.
Read moreTHE PLAN: the launch of child sponsorship, Spain 1937
by SOFII
This exhibit focuses on a documentary film made by Plan International, which shows how the idea of child sponsorship emerged and grew as a response to the dangers faced by children in the Spanish civil war, more than 70 years ago.
Read moreHarold Sumption, Guy Stringer, CBE and Sir Leslie Kirkley, CBE
by George Smith
A profile of Britain’s founding fathers of modern fundraising
Read moreSome closing remarks: more on fundraising legend Guy Stringer
by Ken Burnett
For many years the closing remarks at the International Fund Raising Congress (the gathering of professional fundraisers from around the world that takes place each year outside Amsterdam, in the Netherlands) were delivered by Guy Stringer, formerly director of Oxfam, one-time senior executive with a major manufacturing company and now one of fundraising's most eminent and respected gentlemen.
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