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• Barnardo’s: ‘Be More Gladys’ legacy television ad by Gina Hollands UK children’s charity Barnardo’s hoped to attract new legators with their first-ever television legacy ad campaign, Be More Gladys. This ad took a fresh, bold approach that is helping them stand out in a crowded market and reach new audiences.
• Extra Life: ‘Play Games, Heal Kids’ 24-hour gaming marathon by Rickesh Lakhani In this case study, video game enthusiast and fabulous fundraiser Rickesh Lakhani asks: How can a plumber, riding a dinosaur, help raise money for children? Keep reading to find out!
• British Muslims are the most generous group in the UK – how can fundraisers engage them? by Jasmine Miah Blue State’s essential report shows that UK Muslims gave four times more in the last 12 months than UK average. Almost half are planning to give more to charity in the next year. Three in four have already donated to support individuals impacted by the war in Gaza. And one in two are open to giving their Zakat to charitable organisations. What does this mean for charities and fundraisers like you?
• New study finds legacy giving has gained ground beyond boomer generation by Remember A Charity Legacy giving is one of the largest sources of voluntary income for UK charities, but what are the latest trends in legacy giving? These new findings from a long-running benchmarking study provide vital insights for fundraisers – simply click to learn more.
• Dogs Trust: ‘Home from Home’ direct mail appeal by Amber Gerrard-Maxwell This bright, bold and compelling fundraising campaign from Dogs Trust exceeded all expectations. With a record number of dogs in need of homes, the ‘Home from Home’ appeal raised vital funds to expand the charity’s foster caring network. It smashed its targets and saved many dogs who had nowhere else to go. 
• Team Trees – digital fundraising success in aid of the Arbor Day Foundation by Lynda Harwood-Compton This article celebrates a viral campaign that has been making a big impact since 2019. Keep reading to learn how two men took on a challenge to plant 20 million trees, engage Gen Z donors, and achieve fundraising success for the Arbor Day Foundation.
• Unleash the might of the donor – power as a component of a fundraising plan by Mark Phillips Your donors want to make a difference. But sometimes when they give, they aren’t sure if their generosity is making an impact. In this article, Mark Phillips shares three techniques you can add to your fundraising appeals. Each one will help ensure your donors know that they DO have the power to make a difference.
• CAFOD: Digital Advent campaign with ethical, authentic creative by CAFOD and Blue State CAFOD wanted to create a new campaign supporting their work in Afghanistan over the festive period in 2023. The resultant digital fundraising appeal, created with Blue State, wasn’t just successful in recruiting new donors – it also put ethical creative front and centre.
• Pasqual Maragall Foundation: ‘A piece of news to be remembered’ by Júlia Padullés Mas With their first-ever capital campaign, this Spanish charity delivered something very special. An emotive concept, a moving video, well executed landing pages and strong messaging to donors all helped to ensure their target-beating success. If you’re planning a similar appeal, you’ll find plenty of tips here!
• Is your donor a Spiderman, Batman or a Wonder Woman? by Marina Jones Superheroes have a unique backstory that makes them who they are and shapes their narrative. But in fundraising, your donor has an ‘origin story’ too. Marina Jones believes that making an effort to learn more about your donor’s story can give you an insight into why they choose to give – and help you build supporter loyalty.