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3 pages tagged with Direct marketing:
- Musings of a direct response fundraiser no. 1: revisiting the basics In this first article in a new series focusing on what you really need to know about direct marketing for fundraising, seasoned Australian fundraiser Jonathon Grapsas sets out some of the direct-mail basics. They might surprise you…
- The wit and wisdom of George Smith - Où est le chat? Are you a chatty bleeder? The great George Smith certainly was and in this funny article he tells the truth about what the chattiest direct marketers have on the brain.
- Toybox: Not just an Easter appeal During the coronavirus pandemic, Toybox (a charity dedicated to helping street children) came up with a clever campaign that gave their donors plenty of choice. What was the result? They raised average gift and smashed their fundraising target too.
