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5 pages tagged with Donor engagement:
- 21 and ½ tips for writing better fundraising materials Fundraising copywriter extraordinaire Lisa Sargent is back, with more essential advice on how to harness the power of your writing. In this article Lisa shares her tried-and-true checklist for better fundraising materials. Follow these tips and help ensure your donor communications shine... every time!
- Is your donor a Spiderman, Batman or a Wonder Woman? Superheroes have a unique backstory that makes them who they are and shapes their narrative. But in fundraising, your donor has an ‘origin story’ too. Marina Jones believes that making an effort to learn more about your donor’s story can give you an insight into why they choose to give – and help you build supporter loyalty.
- Life Education Australia: ‘Healthy Harold’ and the giraffe business appeal With a target audience of only a few hundred prospective donors, fundraiser Steve Thomas (of ST) and charity Life Education brought in thousands of Australian dollars with this iconic campaign.
- Magic matters… if we want to truly engage ‘Magic moments’ and unforgettable experiences are the key to donor loyalty, says Roger Lawson.
- Sightsavers Ireland: The most sincere thank you ever written When two of their donors passed away, Sightsavers Ireland reached out to their daughter to express their sorrow and explain how her parents’ donations had made a difference. This beautiful thank you message is a testament to the power of connecting to donors.
