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5 pages tagged with Gifts in Wills:
- Battersea Dogs and Cats Home: ‘Leaving a gift in your will’ TV ad Since this upbeat, inspiring television ad started airing in 2020 it has helped generate over 1,000 legacy information pack requests. But how did the fundraisers do it? Keep reading to discover how Battersea Dogs and Cats Home created a legacy television ad that’s proven its worth over the past three years… and counting.
- Jewish Foundation of Manitoba: The Book of Life legacy programme It’s hard to know how to start a conversation about legacies. But the Jewish Foundation of Manitoba found the perfect way to do just that. In this case study, Kimberley MacKenzie explains that instead of talking about death, the charity chose to talk about life – through the stories of their donors.
- Legacy brochures from 90 years ago – what’s the same and what’s different to today? This is a rare ‘legacy edition’ from our ever-growing fundraising history project. Marina Jones has uncovered some gems in The Salvation Army archive, two legacy brochures from the 1930s. In this article she looks at what’s stayed the same (Marina found ten things!), as well as what’s changed, when it comes to talking to donors about making a gift in their will.
- The Legacy Showcase – where fundraisers share inspiring campaigns SOFII knows that fundraisers like you understand the importance of legacy fundraising and are seeking new ideas to inform and inspire your work. Well look no further! The Legacy Showcase is a collection of short videos where fundraisers share their favourite legacy campaign and explain why they think it’s worthy of your admiration too.
- The Wizard of Oz – key advice for legacy fundraisers Join Chris Millward as he steps inside a classic film for take a walk along the ‘yellow brick road’. While doing so, he’ll take you on a journey towards legacy fundraising success.
