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2 pages tagged with Google:
- CAFOD: Digital Advent campaign with ethical, authentic creative CAFOD wanted to create a new campaign supporting their work in Afghanistan over the festive period in 2023. The resultant digital fundraising appeal, created with Blue State, wasn’t just successful in recruiting new donors – it also put ethical creative front and centre.
- UNFPA: ‘No matter what’ digital acquisition campaign In this recent digital fundraising campaign, the creative focussed on images that juxtaposed difficult and dangerous environments with safely delivered newborns. It achieved excellent results and even increased return on investment from UNFPA’s existing donors.
