10 pages tagged with IWITOT 2015:

  • A 'hair-raising' message from the Swedish Childhood Cancer Foundation by SOFII Don't be afraid to steal an idea. Just make sure you do it right. Here we show you how the Swedish Childhood Cancer Foundation took a concept that fit with their strategy, copied it, and ended up with a stunning campaign that was even better than the original. 
  • Help the Oma by Ben Swart Having trouble finding volunteers for your charity? If yes, then please go to this great case history. Its splendid use of video shows that people really do want to help others less fortunate – you just have to give them a way to do it.
  • Humans of New York: the power of storytelling for social fundraising by Laura Croudace Humans of New York has been a stunning example of community engagement through social media and a demonstration of the power of storytelling since its launch in 2010. And now, it is also a model for crowd funding.
  • Oxfam pledged gifts by Matthew Sherrington Now here’s a challenge for you. How would you raise money if you didn’t have all the innovations we have today? No direct mail, no telephone, no face to face… Click here to discover how Oxfam, back in the 1960s, collected 300,000 regular pledged gifts without such aids.
  • Royal National Lifeboat Institution RNLI: Lifeboat Launch SMS alerts by SOFII An insightful use of technology that brings RNLI donors closer to the lifesaving work.  This text service allows donors to donate each time their chosen lifeboat is out saving lives and to receive an alert of launches in real-time.
  • The Collection Tin by Sam Butler Different ways to raise money for charities nowadays are seemingly endless. Yet the humble collection tin continues to stand silently by thousands of tills in shops, pubs, or in the hands of generous volunteers. Click here to see a variety of collection boxes from years passed and be astonished at the amazing amount of money raised.
  • The hashtag - I wish I’d thought of that by Alfredo Botti Social media and fundraising go hand in hand, and these days there is one little symbol with the power to connect thousands of people to your cause. Of course, it's the hashtag. But why has the hashtag gone from being a neglected key on our keyboards to one we just can't afford to ignore? 
  • The Royal Hospital for Sick Children: Jack Draws Anything by Alexandra Aggidis Six-year-old Jack wanted to raise £100 for The Royal Hospital for Sick Children to say thank you to them for looking after his brother. His brilliant idea – which he thought of entirely by himself – did what all fundraisers want to do. He touched the hearts of everyone who saw it.
  • Tough Mudder by Michelle Chambers A success story from non-professional fundraisers, this time two young men. Tough Mudder is a challenge that includes fire, ice and electric shock obstacles and is more about camaraderie and team spirit than being the best. So far it has raised £5 million across the globe.
  • William Quarrier – the most determined fundraiser of all time? by Simon Burne Be inspired by the most determined fundraiser of all time. Using an approach not designed for the faint-hearted, William Quarrier went into a room full of wealthy people and walked out with enough money to fund a village for homeless children in Glasgow. But how did he do it? And what can we learn from this fundraising superstar?