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3 pages tagged with Images:
- CAFOD: Digital Advent campaign with ethical, authentic creative CAFOD, the Catholic Agency for Overseas Development, wanted to create a new campaign, supporting their work in Afghanistan over the festive period in 2023. The resultant digital fundraising appeal, created with Blue State, was not just successful in recruiting new donors – it also put ethical creative front and centre.
- CDE project 6 section 4.7: Negative or positive images in fundraising? Some straight talk. Sometimes positive images work and sometimes they don't. Same with negative images. Jeff Brooks explains what actually matters with images.
- CDE project 6: The use and misuse of emotion. Section 5.5b: empathy-based design. The use of empathy in design is crucial to achieving exceptional results in fundraising, as Adam Willis explores in this contribution to CDE project six.
