Tags
5 pages tagged with Preference:
- CDE project 13 section 2: the introduction Supporting a cause you care about can bring benefits and pleasures that can far exceed the satisfaction of a good buy. Done well, each donor should go on a journey: from reassurance, to trust, to growing value (for them and you) to loyalty.
- CDE project 13 section 4: commercial examples of managing preferences A series of examples of how to manage your donor's preferences.
- CDE project 13 section 5: what can charities teach us about managing preferences? A series of case studies to illustrate the points made in project 13.
- CDE project 13 section 6: bringing it all together Offering choices and managing preferences helps them to be relevant and interesting to their customers, building brand loyalty and customer value.
- CDE project 13 section 7: bibliography The full bibliography for all sources cited in project 13
