Bibliography

Part one

NCVO, ‘Charities’ relationships with donors: a vision for a better future’ (September 2016) 

https://www.ncvo.org.uk/images/images/about_us/media-centre/NCVO_-_Charities_relationships_with_donors.pdf

Part two

Simon Sinek, Start with why (London: Penguin, 2009), p.17  

Andy Maslen, Write to Sell (London: Marshall Cavendish, 2009), p.11  

Steve Harrison, How to do better creative work (London: Pearson, 2009), p.36  

Joe Vitale, The Seven Lost Secrets of Success (Ohio: VistaTron, 1992), p. 31  

Adam Ferrier, The Advertising Effect: How to change behaviour (Melbourne: Cambridge University Press, 2014), p. 25  

NFP Synergy, ‘What would encourage people to give to a charity?’ (4 November 2016) http://nfpsynergy.net/press-release/what-would-encourage-people-give-charity-survey-public-attitudes

Thomas H. Davenport & John C. Beck, The Attention Economy (Harvard: Harvard Business School Press, 2001)  

Daniel M. Hausman, Preference, Value, Choice and Welfare (New York: Cambridge University Press, 2012), p. x (part of introduction)  

Nina Simon, The Art of Relevance (California: Museum 2.0, 2016), p.31  

Dilip Bhattacharjee, Keith Gilson and Hyo Yeon, ‘Putting behavioural psychology to work to improve the customer experience’ (March 2016)

http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/putting-behavioral-psychology- to-work-to-improve-the-customer-experience  

Daniel Kahneman, Thinking Fast And Slow (London: Penguin, 2012)  

Kevin Schulman (Donor Voice) ‘Ask Less, Make More’ http://www.thedonorvoice.com/ask-different-make-more/

Roger Craver, ‘Raise more, Ask Less’ (14 April 2015) http://www.theagitator.net/direct-mail/raise-more-ask-less-part-1/

John Caples, Tested Advertising Methods (London: Prentice Hall, 1998)  

Paul Dolan, Happiness by Design (London: Penguin, 2014) p. xix (part of the introduction)  

Daniel M. Hausman, Preference, Value, Choice and Welfare (New York: Cambridge University Press, 2012), p. 6  

Rory Sutherland, The Wiki Man (London: Ogilvy Group UK, 2011), p155  

Alok Jha (Lieberman quoted within), ‘Where belief is born’ (30 June 2005) https://www.theguardian.com/science/2005/jun/30/psychology.neuroscience

Beth Breeze, ‘Charitable giving is often driven by personal taste, not perceived need’ (15 September 2011) https://www.theguardian.com/voluntary-sector-network/2011/sep/15/personal-taste-drives-charitable-giving

Daniel Goleman, Emotional Intelligence (London: Bloomsbury, 1996), p.6  

Rogare, ‘Relationship Fundraising: Where do we go from here? Vol 1-4’ https://www.plymouth.ac.uk/schools/plymouth-business-school/relationship-fundraising

Royal Mail Market Reach, ‘Want To Talk To Me? What customers want in exchange for their personal information’ (June 2015)

http://www.royalmail.com/business/system/files/Royal-Mail-MarketReach-UK-Consumer-Data-Permissions- Report-2015_0_0.pdf  

Fastmap, ‘Consent Guide’ (October 2016) http://www.fastmap.com/consent-guide

Abila, ‘What matters most to donors’ (2015)

http://www.abila.com/wp-content/uploads/2015/12/Abila-Donor-Engagement-Study.pdf  

RootCause, ‘What information do donors want’ (2015) http://www.rootcause.org/docs/Blog/Informed_Giving_Full_Report.pdf

Bloomerang, ‘Nonprofit Donor Loyalty Primer’ (2014)

https://i2.wp.com/fundraisingcoach.com/blog/wp-content/uploads/2013/04/GuestPost-Jay-Love-Why- Donors-Stop-Their-Support.png  

Joe Vitale, The Seven Lost Secrets of Success (Ohio: VistaTron, 1992), p. 17  

Harold Sumption, ‘The shy pioneer’ (12 May 2016) http://sofii.org/article/harold-sumption-the-shy-pioneer

Abila/AFP, ‘What matters most to donors’ (2015)

http://www.abila.com/wp-content/uploads/2015/12/Abila-Donor-Engagement-Study.pdf  

Giles Pegram, ‘A Brief History of Fundraising’ (9 May 2016), 101fundraising.org http://101fundraising.org/2016/05/brief-history-fundraising/

Stephen P Anderson, ‘The Fundamentals of Experience Design’ (date unknown) http://www.poetpainter.com/thoughts/files/Fundamentals-of-Experience-Design-stephenpa.pdf

Nina Simon, The Art of Relevance (California: Museum 2.0, 2016), p75  

John Caples, Tested Advertising Methods (London: Prentice Hall, 1998)  

Rogare, ‘Relationship Fundraising: Where do we go from here? Vol 1-4’ https://www.plymouth.ac.uk/schools/plymouth-business-school/relationship-fundraising

Matt Watkinson, The The Principles Behind Great Customer Experiences (London: Pearson, 2013), p.184

Dilip Bhattacharjee, Keith Gilson and Hyo Yeon, ‘Putting behavioural psychology to work to improve the customer experience’ (March 2016)

http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/putting-behavioral-psychology- to-work-to-improve-the-customer-experience   

Albert Enstein quotation

http://quoteinvestigator.com/2010/05/26/everything-counts-einstein/

Part three

Emma, (MarketingSherpa cited within article), ‘Variety is the spice of email’ http://myemma.com/blog/article/part-building-effecti

Rogare, ‘Relationship Fundraising: Where do we go from here? Vol 1-4’ (2016) https://www.plymouth.ac.uk/schools/plymouth-business-school/relationship-fundraising

Richard Evans (Silverpop), ‘Three forms of data that drive dialogue’ (2011) http://www.slideshare.net/Silverpop/building-aworldclassemailpreferencecenter

Shanna Thompson (ResponseMedia), ‘What is the value of a preference center?’ (20 October 2014) http://www.responsemedia.com/what-is-the-value-of-a-preference-center/

Carolyn Nye (PracticalEcommerce), ‘Pros and Cons of Email Preference Centers’ (15 March 2016) http://www.practicalecommerce.com/articles/97939-Pros-Cons-of-Email-Preference-Centers  

Discount Theatre.com case study example

http://www.discounttheatre.com/newsletter-signup  

Lastminute.com case study example

http://www.lastminute.com  

HomeDepot case study example

http://www.practicalecommerce.com/articles/97939-Pros-Cons-of-Email-Preference-Centers  

Easter Mountain Sport case study example

http://www.experian.com/marketing-services/case-studies-eastern-mountain-sports.html 

Econsultancy case study example

https://www.econsultancy.com/blog/65016-a-guide-to-structuring-your-email-marketing-program  

Solar Aid case study example

https://solar-aid.org/donate/d...