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13 pages tagged with Research:
- A softer year for giving – but four donor groups show us where there’s growth potential Every year, Blue State releases their Giving Behaviours Tracker. In this article, Anjali Bewtra explains that the latest findings show the UK public is still profoundly generous, but increasingly selective about their donations.
- Action on Hearing Loss: put a gift in your will Action on Hearing Loss has calculated that this legacy campaign is likely to generate around £2 million in the future.
- As younger donors step up to donate, are charities ready for them? Younger donors are ready to give to charities, but delivering fundraising messages in the right way could make a big difference to if they choose your cause. Blue State’s Anjali Bewtra shares what fundraisers should consider when communicating with younger donors, as well as examples of charities that are already doing it well.
- British Muslims are the most generous group in the UK – how can fundraisers engage them? Blue State’s essential report shows that UK Muslims gave four times more in the last 12 months than UK average. Almost half are planning to give more to charity in the next year. Three in four have already donated to support individuals impacted by the war in Gaza. And one in two are open to giving their Zakat to charitable organisations. What does this mean for charities and fundraisers like you?
- Can fundraisers tell the difference between AI and human-written thank you letters? Surprising survey results show that AI letters were rated higher by fundraisers than human-written letters.
- CDE Summary of Qualitative and Quantitative Research Summary of the qualitative and quantitative research findings commissioned exclusively for CDE.
- Good asking: the role of research in efficient, effective and enjoyable fundraising. Why does good asking need research? This is the question explored in this fascinating report by Beth Breeze of the University of Kent, and her conclusions will inspire every fundraiser who reads them.
- Inclusion or disillusion – how do LGBT+ people in the UK feel about giving to charity? The LGBT+ community represents a huge and growing demographic with considerable giving power. For charities and fundraisers, understanding how to engage this group has never been more important. In this report from sector specialists Consider, their team found out how LGBT+ people in the UK really feel about giving to charities.
- Key fundraising insights for 2026 Blue State are back with their Giving Behaviours Tracker. This time they asked 2,010 people in the UK about their giving habits – including what motivates them to give and what holds them back. Click to read an overview, then download the full report to explore the data further.
- Movember: moustache-growing campaign for men’s health
- New research says the cost of living crisis doesn’t have to be a ‘cost of giving’ crisis A new study by agency Blue State looks at how people in the UK are engaging with charities. This research into UK giving behaviours, through the cost of living crisis, shows a mood of cautious generosity among the UK public. Click to read an overview then download the full report today.
- Pasqual Maragall Foundation: ‘A piece of news to be remembered’ With their first-ever capital campaign, this Spanish charity delivered something very special. An emotive concept, a moving video, well executed landing pages and strong messaging to donors all helped to ensure their target-beating success. If you’re planning a similar appeal, you’ll find plenty of tips here!
- Whitney Museum of American Art: Curate Your Own Membership A unique example of a membership model that allows members to select what they want based on interest and useage not on traditional demographics.
