CDE Sum­ma­ry of Qual­i­ta­tive and Quan­ti­ta­tive Research

Sum­ma­ry of the qual­i­ta­tive and quan­ti­ta­tive research find­ings com­mis­sioned exclu­sive­ly for CDE.

Written by
The Commission on the Donor Experience
Added
May 01, 2017

Click on the image below to see the summary of research - PDF format

About the author: The Commission on the Donor Experience

The CDE has one simple ideal – to place donors at the heart of fundraising. The aim of the CDE is to support the transformation of fundraising, to change the culture to a truly consistent donor-based approach to raising money. It is based on evidence drawn from first hand insight of best practice. By identifying best practice and capturing examples, we will enable these to be shared and brought into common use.

Recent Articles

Open Letter to Tom Ralser re: The fallacy of ‘facts tell, stories sell’

Claire Axelrad responds to Tom Ralser’s opinion piece with an open letter. In it, Claire shares her perspective on storytelling, as a writer and fundraiser.

Read more

Matched funding challenge boosts Ken Burnett’s latest 500-mile quest

Thanks to the kindness and generosity of Chip Grizzard, the first £7,500 Ken raises will now be doubled! Could you help Ken reach his goal and raise even more for SOFII?

Read more

The fallacy of ‘facts tell, stories sell’

In a new addition to SOFII’s Opinions and Debates showcase, Tom Ralser shares his view on the notion that ‘facts tell, stories sell’. When it comes to fundraising, Tom feels that relying on stories alone isn’t always enough to create a great appeal AND convince your donor to give. 

Read more

Can fundraisers tell the difference between AI and human-written thank you letters?

Surprising survey results show that AI letters were rated higher by fundraisers than human-written letters. 

Read more

A medida que los donantes jóvenes empiezan a participar más, ¿están las organizaciones preparadas para ellos?

Las personas jóvenes están listas para apoyar a las organizaciones, pero la forma en la que te comunicas con ellas puede marcar una gran diferencia en que elijan o no tu causa. En este artículo, Anjali Bewtra de Blue State, comparte qué tomar en cuenta al comunicarse con este público, junto con ejemplos de entidades que ya lo están haciendo bien.

Read more

Also in Categories



Tags



Share