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6 pages tagged with AOG:
- Direct mail clinic #10 – The direct response super-hack If you’re tired of telling stories from your chief executive or director’s point of view, then you need to watch this video. Because too often, the voices we use (and their tendency to speak professionally) can get in the way of our storytelling AND our fundraising.
- Direct mail clinic #11 – Thank you Congratulations, you’ve made it to clinic #11. That means you have learned a lot about direct response. But as John says himself… this clinic is the most important one.
- Direct mail clinic #6 – Tis the season It’s time to talk about one of the most important appeals of the year! Whatever you call it – Holiday, Festive, Christmas or End of Year – the campaign you mail in December often makes up a big part of your annual income target.
- Direct mail clinic #7 – What is mezzo fundraising? In this next instalment of the AOG direct mail clinic series, John Lepp wants to talk to you about your middle or mid value donors. These donors are so important to your organisation, and fundraisers shouldn’t fall into the trap of sending them a standard appeal.
- Direct mail clinic #8 – It’s called a ‘reply’ form for a reason In this session, John looks at the anatomy of a great, well performing, reply form and the things that need to be on it to make it work.
- Direct mail clinics – Introduction and contents Welcome to the Agents of Good (AOG) free direct mail clinics. These 11 useful video lessons offer you tried and tested tips that will make your direct mail appeals more engaging and effective. Please explore all the clinics and share them widely with your fundraising friends.
